A real-world showcase to gauge consumer interest in Mobile TV begins in the Washington, D.C. metropolitan area in the first quarter of 2010, with eight local area television stations transmitting up to 20 channels of free and premium broadcast TV programming to hundreds of mobile devices that will be used by actual viewers and local residents.
Local and national programming from familiar network broadcasters will be available in the event organized by the Open Mobile Video Coalition (OMVC), a 29 station group organization representing over 800 TV stations.
The Samsung Moment, exclusively from Sprint, will receive live digital TV using Samsung's Mobile DTV Chip, the world's first single-chip solution for the recently approved Advanced Television Systems Committee (ATSC) Mobile Digital TV standard. The Mobile TV-equipped Samsung Moment was selected for a showcase with Sprint customers in the Washington, D.C. and Baltimore markets beginning in the first quarter of 2010
Market research of the showcase is sponsored by LG Electronics and Samsung, with Harris providing lead transmission technology support for the project. Additional equipment is being provided by transmitter manufacturer Rohde & Schwarz. Consumer Showcase participants will also receive additional services, such as premium channels and data applications - depending on the device.
"We are rolling out the Consumer Showcase because of the unprecedented cooperation between all of the companies that have worked hard to make Mobile DTV a reality. Washington, D.C. broadcasters along with LG Electronics, Samsung, Dell, Harris, Rohde & Schwarz, and many other firms have stepped forward to lead this initiative, which enjoys tremendous industry support and believe that mobile television broadcasting will deliver to viewers exactly what they've been clamoring to receive," said Brandon Burgess, OMVC President and ION Media Networks Chairman and CEO.