Showing posts with label Tesla Roadster. Show all posts
Showing posts with label Tesla Roadster. Show all posts

Wednesday, February 16, 2011

Tesla Roadster


Tesla Roadster
Tesla Roadster -- 02-11-2011.jpg
ManufacturerTesla Motors
Also calledCode name: DarkStar
Production2008–present
AssemblyHethel, Norfolk, England
Menlo Park, California, USA
ClassRoadster
Body style(s)2-door Roadster
LayoutRear mid-engine, rear-wheel drive
Engine(s)3-phase 4-pole electric motor
Transmission(s)Single speed BorgWarner fixed gear
Wheelbase2,352 mm (92.6 in)
Length3,946 mm (155.4 in)
Width1,873 mm (73.7 in)
Height1,127 mm (44.4 in)
Curb weight2,723 lb (1,235 kg)
RelatedLotus Elise
DesignerTesla Motors

The Tesla Roadster is a battery electric vehicle (BEV) sports car produced by the electric car firm Tesla Motors in California. The Roadster was the first highway-capable all-electric vehicle in serial production available in the United States. Tesla had produced more than 1,200 Roadsters sold in at least 28 countries as of July 2010. Tesla began producing right-hand-drive Roadsters in early 2010 for the British Isles, Australia, Japan, Hong Kong and Singapore.
The Roadster is the first production automobile to use lithium-ion battery cells and the first production BEV (all-electric) to travel more than 200 miles (320 km) per charge. The world distance record of 501 km (311 mi) for a production electric car on a single charge was set by a Roadster on October 27, 2009, during the Global Green Challenge in outback Australia, in which it averaged a speed of 25 mph (40 km/h). In March 2010, a Tesla Roadster became the first electric vehicle to win the Monte Carlo Alternative Energy Rally and the first to win any Federation Internationale de l'Automobile-sanctioned championship when a Roadster driven by former Formula One driver Érik Comas beat 96 competitors for range, efficiency and performance in the three-day, nearly 1,000-kilometer (621 mile) challenge.
According to the U.S. EPA, the Roadster can travel 244 miles (393 km) on a single charge[citation needed] of its lithium-ion battery pack, and can accelerate from 0 to 60 mph (0 to 97 km/h) in 3.7 seconds. The Roadster's efficiency, as of September 2008, was reported as 120 mpgge (2.0 L/100 km). It uses 135 Wh/km (21.7 kW·h/100 mi, 13.5 kW·h/100 km or 490 kJ/km) battery-to-wheel, and has an efficiency of 92% on average.
The Roadster has a base price of US$109,000 in the U.S. and a base price of £86,950 in the UK and €84,000 in continental Europe. As an electric vehicle, the Roadster also qualifies for several government incentives in many nations.

History

The car was officially unveiled to the public on July 19, 2006, in Santa Monica, California, at a 350-person invitation-only event held in Barker Hangar at Santa Monica Airport.
The San Francisco International Auto Show, held on November 18–26, 2006, was the Tesla Roadster's first auto show. Tesla Roadsters have been featured in numerous subsequent auto shows, including international shows in Los Angeles, Detroit and Frankfurt.
The first Tesla Roadster was delivered in February 2008 to Tesla co-founder, chairman and product architect Elon Musk. The company produced 500 similar vehicles through June 2009. In July 2009, Tesla began production of its 2010 model-year Roadster—the first major product upgrade since Tesla began production in 2008. Simultaneously, Tesla began producing the Roadster Sport, the first derivative of Tesla's proprietary, patented powertrain. The car accelerates from 0 to 60 mph in 3.7 seconds, compared to 3.9 seconds for the standard Roadster. Changes for the 2010 model-year cars include:
An upgraded interior and push-button gear selector, including "executive interior" of exposed carbon fiber and premium leather, and clear-coat carbon fiber body accents.
Locking, push-button glove box wrapped in leather.
A centrally mounted video display screen to monitor real-time data, including estimated range, power regenerated, and the number of barrels of oil saved. This convenient screen is visible to the driver and passenger.
Adjustable, custom-tuned suspension with the option of sport and comfort settings.
More powerful and immediate heating, ventilation and air-conditioning.
More efficient motor and hand-wound stator. The new motor generates more kilowatts per amp—more mechanical power—than the predecessor.
A suite of sound-deadening measures to dramatically reduce noise, vibration and harshness. For instance, engineers added pellets to a member of the chassis side rail. These pellets expand by 5,000 percent during the adhesive heating cycle to eliminate rattles.
A Roadster running at the Goodwood circuit. The Tesla Roadster is increasingly
popular on circuits throughout Europe, including the UK's Crystal Palace.
Beginning mid-March 2010, Tesla Motors, in an effort to show off the practicality of its electric cars, sent one of its Roadsters around the world. Starting at the Geneva autoshow, the roadster will travel until its arrival at the Paris Autoshow on September 28, 2010.
In July 2010, Tesla introduced the "Roadster 2.5," the latest update of the Roadster. New features in Roadster 2.5 include:
A new look, which includes a new front fascia with diffusing vents, and rear diffuser reflecting the future of Tesla design
Directional forged wheels available in both silver and black
New seats with improved comfort, larger more supportive bolsters and a new lumbar support system
Power control hardware that enables spirited driving in exceptionally hot climates
An optional 7" touchscreen display with back-up camera
Improved interior sound reduction including new front fender liner material make the cabin quieter
The Roadster is the most expensive prize ever offered on The Price Is Right, $112, 845, in a playing of Green Road on April 22, 2010. A Roadster is used as a promotional tool for sustainable energy.

Development

The Roadster was developed by Tesla Motors to mass produce AC Propulsion's tzero concept car. The production idea was conceived by Martin Eberhard and Marc Tarpenning who incorporated Tesla Motors in Delaware on July 1, 2003, to pursue the idea commercially. South African-born entrepreneur Elon Musk took an active role within the company starting in 2004, including investing US$7.5 million, overseeing Roadster product design from the beginning, and greatly expanding Tesla's long-term strategic sales goals to include developing mainstream vehicles after the sports car. Musk became Tesla's Chairman of the Board in April 2004 and had helped recruit JB Straubel as chief technology officer in March 2004. Musk received the Global Green 2006 product design award for the design of the Tesla Roadster, presented by Mikhail Gorbachev, and he received the 2007 Index Design award for the design of the Tesla Roadster.
Before Tesla had developed the Roadster's proprietary powertrain, the company licensed AC Propulsion's EV Power System design and Reductive Charging patent which covers integration of the charging electronics with the inverter, thus reducing mass, complexity, and cost. Tesla then designed and built its own power electronics, motor, and other drivetrain components that incorporated this licensed technology from AC Propulsion. Given the extensive redevelopment of the vehicle, Tesla Motors no longer licenses any proprietary technology from AC Propulsion. The Roadster's powertrain is unique.
On 11 July 2005, Tesla and British sports car maker Lotus entered an agreement about products and services based on the Lotus Elise, where Lotus provided advice on designing and developing a vehicle as well as producing partly assembled vehicles,[ and amended in 2009. helped with basic chassis development. The Roadster has a parts overlap of roughly 6 percent with the Lotus Elise. Tesla's designers chose to construct the body panels using resin transfer molded carbon fiber composite to minimize weight; this choice makes the Roadster one of the least expensive cars with an entirely carbon fiber skin.
Several prototypes of the Tesla Roadster were produced from 2004 through 2007. Initial studies were done in two "test mule" vehicles based on Lotus Elises equipped with all-electric drive systems. Ten Engineering Prototypes (EP1 through EP10) which led to many minor changes were then built and tested in late 2006 and early 2007. Tesla then produced at least 26 Validation Prototypes (VP1 through VP26) which were delivered beginning in March 2007. These final revisions were endurance and crash tested in preparation for series production.
In August 2007, Martin Eberhard was replaced by an interim CEO, Michael Marks. Marks accepted the temporary position while a recruitment drive went into place. In December 2007, Ze'ev Drori became the CEO and President of Tesla Motors. In October 2008, Musk succeeded Ze'ev Drori as CEO. Drori became Vice Chairman and left the company in December. In January 2008, the NHTSA announced that it would grant a waiver of the advanced air bag rule noting that the Tesla Roadster already includes standard air bags; similar waivers have been granted to many other small volume manufacturers as well, including Lotus, Ferrari, and Bugatti. Tesla delivered its first production car in February 2008 to Musk.
Tesla announced in early August 2009 that Roadster sales had resulted in overall corporate profitability for the month of July 2009. The company said it earned approximately US$1 million on revenue of US$20 million. Profitability arose primarily from improved gross margin on the 2010 Roadster, the second iteration of Tesla’s award-winning sports car. Tesla, which like all automakers records revenue when products are delivered, shipped a record 109 vehicles in July and reported a surge in new Roadster purchases.
Tesla, which signed a production contract with Group Lotus in 2007 to produce "gliders" (complete cars minus electric powertrain) for the Roadster, announced in early 2010 that Roadster production would continue until early 2012, in part due to tooling changes at Lotus' assembly plant in the UK.

Production
Interior of Roadster 2.5 from July, 2010.
Tesla cumulative production of the Roadster reached 1,000 cars in January 2010. The Roadster is an American car with a vehicle identification number common to all cars considered American manufactured, but it has parts from around the world. The body panels come from French supplier Sotira. These are sent from France to Hethel, U.K., where Tesla contracts with Lotus to build the Roadster's unique chassis. The Roadster shares roughly 6 percent of its components with the Lotus Elise; shared components include the windshield, air bags, some tires, some dashboard parts, and suspension components. The Roadster's single-speed gearbox is made in Detroit to Tesla's specifications by Auburn Hills, Michigan-based supplier Borg Warner. Brakes and airbags are made by Siemens in Germany, and some crash testing was conducted at Siemens as well.
For Roadsters bound for customers in North America, the chassis is then sent to Menlo Park, California, for final assembly. For Roadsters bound for customers in Europe or elsewhere outside of North America, the chassis is sent to a facility near Hethel, U.K., for final assembly. At these final assembly locations, Tesla employees install the entire powertrain, which consists of the battery pack, power electronics module, gearbox and motor. Tesla also performs rigorous "pre-delivery inspection" on every car before customers take ownership.
On 22 March 2010, Tesla ordered a minimum of 2,400 units from Lotus until 31 December 2011.

History of production
Subsequent to completion of production car number one at Hethel, the company announced problems with transmission reliability. The development transmission, with first gear enabled to accelerate 0 to 60 mph (0 to 97 km/h) in 4 seconds, was reported to have a life expectancy of as low as only a few thousand miles. Tesla Motors' first two transmission suppliers were unable to produce transmissions, in quantity, that could withstand the gear-shift requirements of the high torque, high rpm electric motor. In December 2007, Tesla Motors announced plans to ship the initial Roadsters with the transmissions locked into second gear to provide 0 to 60 mph (0 to 97 km/h) acceleration in 5.7 seconds. The first production car was not delivered with this interim solution; P1 has both transmission gears enabled. According to the plan, the initial transmissions will be swapped out under warranty when the finalized transmission, power electronics module (PEM), and cooling system becomes available. The EPA range of the car was also restated downward from 245 to 221 miles (394 to 356 km). The downward revision was attributed to an error in equipment calibration at the laboratory that conducted the original test.
During the first two months of production, Tesla produced a total of three Roadsters (P3/VINF002, P4/VINF004, and P5/VINF005). Production car # 1 (P1) and P2 were built prior to the start of regular series production, which began March 17, 2008.
By September 10, 2008, Tesla had delivered 27 of the cars to customers. It was also reported that a newer, better transmission had been developed and that production of the car was hoped to reach 20 per week by December 2008, and 40 per week by March 2009. Over the next 20 days, however, only 3 more cars had been delivered to customers which brought the total to 30 as of September 30, 2008.
By November 19, 2008, more than 70 of the cars had been delivered to customers.
By December 9, 2008, the 100th car had been delivered to its customer.
By February 11, 2009, 200 Roadsters had been produced.
By April 2, 2009, 320 Roadsters had been delivered.
In May 2009, Tesla issued a safety recall for all 345 of its Roadsters that were manufactured before April 22, 2009. Tesla sent technicians to customers' homes to tighten the rear, inner hub flange bolts. Tesla Motors told customers that without this adjustment, the driver could lose control of the car and crash. The problem originated at the Lotus assembly line that builds the Roadster and Lotus is also recalling some of its own vehicles. Tesla reminded customers that millions of cars are recalled every year.
By the end of May 2009, the 500th Roadster had been delivered.
Tesla made its first profit ever in July 2009, when it shipped 109 vehicles, the most ever so far for a single month.
By September 15, 2009, 700 Roadsters had been delivered.
Tesla announced on January 13, 2010, that it had produced its 1,000th Roadster. The company has delivered vehicles to customers in 43 states and 21 countries worldwide.[ In 2009 Tesla began taking orders from customers in Canada, and Canadian deliveries began in February 2010.
In January 2010, Tesla began producing its first right-hand-drive Roadsters for the UK and Ireland. The 2010 model-year right-hand-drive Roadster includes a suite of unique noise-reduction materials and an upgraded sound system. The Roadster starts at £86,950 and costs about 1.5p per mile.
On 29 January 2010, in a Form S-1 filing of its preliminary prospectus with the U.S. Securities and Exchange Commission, the company stated that it would halt production of the Roadster in 2011 and replace it with a new model which would not be introduced until 2013 at the earliest: "...we do not plan to sell our current generation Tesla Roadster after 2011 due to planned tooling changes at a supplier for the Tesla Roadster, and we do not currently plan to begin selling our next generation Tesla Roadster until at least one year after the launch of the Model S, which is not expected to be in production until 2012..."
On 16 March 2010, Tesla Motors announced that it had "negotiated agreements with key suppliers that will increase total Roadster production by 40 percent and extend sales into 2012", also indicating that it would expand into the Asian and Australian markets by 2011.
On 2 December 2010, Tesla had delivered more than 1400 Roadsters.

Sales

Tesla had delivered more than 1,200 cars to customers in more than 25 countries by July 2010. Tesla CEO, Chairman and Product Architect Elon Musk said in June 2009 that the company would begin producing a right-hand-drive version of the car in 2010. The base price for the 2010 models, which began shipping to customers in July 2009, was US$109,000. The Roadster has a bumper-to-bumper 3-year, 36,000-mile (58,000 km) warranty. Tesla also offers an extended powertrain warranty and a battery replacement warranty. Options ranging from colors to audio to high-power connectors for faster charging will increase the price.
In July 2009, Tesla announced that US consumers could finance the Roadster through Bank of America. Financing is available for up to 75 percent of the total vehicle purchase price. A customer approved for a 5-year financing term on a base Roadster could put down as little as $20,000 before taxes and net of the US federal tax credit. The monthly payment would be approximately $1,700 at a 5 percent annual percentage rate (APR). That monthly payment is typical for high performance, although the Roadster costs roughly $4 to refuel and does not require routine oil changes or exhaust system work. Unlike internal combustion engines, Teslas get a 100 percent waiver on sales, luxury and use taxes in at least four states, and they qualify for commuter lane privileges, free parking and free charging in many regions.
Tesla sells Roadsters directly to customers. It sells online, in 13 showrooms and over toll-free phone lines in North America and Europe. Tesla does not operate through franchise dealerships but operates company-owned stores. The company has said that it takes its retail cues from Apple, Starbucks and other non-automotive retailers.

Outside the United States

A Tesla Roadster in Barcelona.
The company has been shipping cars to European customers since the summer of 2009. Tesla sold out of its EU special-edition vehicle, which had a 2010 model-year production run of 250 cars, with a base price of €99,000.

Tesla opened a showroom in London, its first outside the US, on June 25, 2009, and announced at the same time that it would start building right-hand-drive models from early 2010. Tesla opened a store in Munich in September 2009 and a store in Monaco in November 2009. It opened stores in Zurich and Copenhagen in the summer of 2010. Reservations for the 2010 Roadster are available for a 3,000 Euro refundable reservation fee.

Tesla on display at the 2010 Canadian International Autoshow in Toronto

Rear view of the vehicle

Service


Electric vehicles require much less service and maintenance than internal combustion engine vehicles. They do not require routine oil changes. They do not have any tailpipe emissions and therefore do not require any muffler or exhaust system work. They do not require replacement spark plugs, pistons, hoses or belts. The conventional parts of the car—including the brakes, body work and any interior and HVAC work—can be performed by any qualified automotive technician, exotic car garage or other local provider. 
Tesla recommends that customers bring their car to a service center for an antifreeze change every five to seven years. Tesla's website recommends the owner bring the vehicle in for service "once a year or every 12,000 miles". For other concerns with Tesla's all-electric powertrain, Tesla has created a "mobile service unit" that dispatches company-trained technicians to customers' homes or offices in case the owner is experiencing problems. Tesla charges the customer according to the distance the service unit needs to travel: one US dollar per mile roundtrip with a 100 dollar minimum. Technicians drive company vans equipped with numerous tools and testing equipment to do "in the field" repairs, enhancements and software upgrades. Tesla debuted its "house call" approach in the spring of 2009, when the company announced a recall due to a manufacturing problem in the Lotus assembly plant, which also affected the Lotus Elise and other models from the British sports car maker.
The first Tesla Motors service center, in Los Angeles, California, was opened on Santa Monica Boulevard on May 1, 2008. Tesla Motors publicly opened their second showroom and service area in Menlo Park, California on July 22, 2008. The Menlo Park location is also the final assembly area for Tesla Roadsters. Tesla also operates service centers in New York City, Miami, Florida, Chicago, Illinois and Seattle, Washington.
Tesla plans to build additional service centers over the next few years to support sales of its next vehicle, the Model S sports sedan. Planning is underway for an additional 15 service centers in United States major metropolitan locations. Possible locations for sales and service locations in Europe were announced in a letter to customers in May 2008.

Specifications

Motor
The roadster is powered by a 3-phase, 4-pole electric motor, producing a maximum net power of 248 hp (185 kW). Maximum torque is 200·ft-lbf (270 N·m), obtained at 0 rpm and almost constant up to 6,000 rpm, a common feature of electric motors and one of the biggest differences (from the performance point of view) with internal combustion engines. The motor is air-cooled and does not need a liquid cooling system. The Sport Model introduced during the 2009 Detroit Auto Show includes a motor with a higher density, hand-wound stator that produces a maximum of 288 hp (215 kW). Both motors are designed for rotational speeds of up to 14,000 rpm, and the regular motor delivers an efficiency of typically 90%, or 80% at peak power. It weighs less than 70 pounds (32 kg).

Transmission
Starting in September 2008 Tesla Motors selected BorgWarner to manufacture gearboxes and began equipping all Roadsters with a single speed, fixed gear gearbox (8.2752:1) with an electrically actuated parking pawl mechanism and a mechanical lubrication pump.
The company previously worked with several companies, including XTrac and Magna International, to find the right automatic transmission, but a two-gear solution proved to be too challenging. This led to substantial delays in production. At the "Town Hall Meeting" with owners in December 2007, Tesla announced plans to ship the initial 2008 Roadsters with their interim Magna two-speed direct shift manual transmissions locked into second gear, limiting the performance of the car to less than what was originally stated (0 to 60 mph (0 to 97 km/h) in 5.7 seconds instead of the announced 4.0 seconds). Tesla also announced it would upgrade those transmissions under warranty when the final transmission became available. At the "Town Hall Meeting" with owners on January 30, 2008, Tesla Motors described the planned transmission upgrade as a single-speed gearbox with a drive ratio of 8.27:1 combined with improved electronics and motor cooling that retain the acceleration from 0 to 60 mph (0 to 97 km/h) in under 4 seconds and an improved motor limit of 14,000 rpm to retain the 125 mph (201 km/h) top speed. The upgraded system also improved the maximum torque from 200 to 280 ft·lbf (270 to 380 N·m) and improves the Roadster's quarter mile times.

Gear selector
In the interior the gear selector is similar to a push-button automatic with buttons labeled P,R,N and D while some earlier models have a gear lever similar to that in cars with manual transmission.

Performance
The Roadster's 0 to 60 mph (0–97 km/h) acceleration time is 3.9 seconds for the Standard Model and 3.7 seconds for the 2010 Sport Model. MotorTrend, which performed the first independent instrumented testing of the Roadster Sport, confirmed the company's reported 0 to 60 mph time of 3.7 seconds (MotorTrend recorded 0 to 60 mph of 3.70 seconds; it recorded a quarter-mile test at 12.6 sec @ 102.6 mph). The top speed is electronically limited to 125 mph (201 km/h). The Roadster covers the quarter-mile drag strip in 12.757 seconds at 104.74 mph (168.56 km/h). It weighs about 2,700 lb (1,200 kg) and is rear wheel drive; most of the car's weight is centered in front of the rear axle. Its body style and smooth underbody result in a Cd of 0.35.
Tesla began delivering the higher performance Sport version of the Roadster in July 2009. The Roadster Sport has adjustable dampers and a new hand-wound motor, capable of 0 to 60 mph (0 to 97 km/h) in 3.7 seconds. Scotty Pollacheck, a high-performance driver for Killacycle, drove a 2010 Tesla Roadster Sport at the Wayland Invitational Drag Race in Portland, Ore., in July 2009. He did a quarter-mile (~400 m) in dry conditions in 12.643 seconds, setting a new record in the National Electric Drag Racing Association among the SP/A3 class of vehicles.
The EPA combined range (specifying distance traveled between charges) measured in February 2008 for early production Roadsters was 231 mi (372 km) city, 224 mi (360 km) highway, and 227 mi (365 km) combined (city/highway). In August 2008, additional testing with the newer Powertrain 1.5 resulted in an EPA combined range of 244 mi (393 km). The vehicle set a new distance record when it completed the 241-mile (388 km) Rallye Monte Carlo d'Energies Alternatives with 36 miles (58 km) left on the charge.
Simon Hackett and Emilis Prelgauskas broke the distance record for an electric vehicle, driving 501 km (311 miles) from Alice Springs to Marla, South Australia, in Simon's Tesla Roadster. The car had about 4.8 km (three miles) of range left when the drive was completed.

Battery system

Connected power supply.
Tesla Motors refers to the Roadster's battery pack as the Energy Storage System or ESS. The ESS contains 6,831 lithium ion cells arranged into 11 "sheets" connected in series; each sheet contains 9 "bricks" connected in series; each "brick" contains 69 cells connected in parallel (11S 9S 69P). The cells are of the 18650 form-factor commonly found in laptop batteries. The pack is designed to prevent catastrophic cell failures from propagating to adjacent cells, even when the cooling system is off. Coolant is pumped continuously through the ESS both when the car is running and when the car is turned off if the pack retains more than a 90% charge. The coolant pump draws 146 watts.
A full recharge of the battery system requires 3½ hours using the High Power Connector which supplies 70 amp, 240 volt electricity; in practice, recharge cycles usually start from a partially charged state and require less time. A fully charged ESS stores approximately 53 kWh of electrical energy at a nominal 375 volts and weighs 992 lb (450 kg). 
Tesla Motors stated in February 2009 that the current replacement cost of the ESS is slightly under USD$36,000, with an expected life span of 7 years/100,000 mi (160,000 km), and began offering owners an option to pre-purchase a battery replacement for USD$12,000 today with the replacement to be delivered after seven years. The ESS is expected to retain 70% capacity after 5 years and 50,000 miles (80,000 km) of driving (10,000 miles (16,000 km) driven each year). Tesla Motors provides a 3 year/36,000 mile warranty on the Roadster with an optional 4 year/50,000 mile extended warranty available at an "additional cost" (2008 Roadster buyers received the 4/50 extension at no cost while later purchasers need to pay). A non-ESS warranty extension is available for USD$5,000 and adds another 3/36 to the coverage of components, excluding the ESS, for a total of 6 years/72,000 mi (120,000 km).
Tesla Motors announced plans to sell the battery system to TH!NK and possibly others through its Tesla Energy Group division. The TH!NK plans were put on hold by interim CEO Michael Marks in September 2007. Think now obtains their Lithium-Ion batteries from Enerdel.

Recharging
The Tesla Roadster uses a unique charging connector, although Tesla has indicated they will convert to the SAE J1772 standard. The vehicle can be recharged using:[
a wall-mounted 208–240 volt, 70 amp maximum current Home Connector. This appears to be the TS-70 charging station from ClipperCreek.
a portable 120–240V, 40A maximum current Universal Mobile Connector cable that can plug into a NEMA 14-50 receptacle and other 240V receptacles using adapters.
a portable 120V, 15A maximum current Spare Mobile Connector cable that plugs into a standard North American domestic socket.
Charging times vary depending on the ESS's state-of-charge, the available voltage, and the available circuit breaker amp rating (current). In a best case scenario, Tesla documents a recharge time of just under 4 hours using a 240v charger on a 90 amp circuit breaker and a worst case of 48 hours using a 120v outlet and a 15 amp breaker.

Energy efficiency

Evolution of the Roadster's plug-to-wheel efficiency (smaller values indicate better efficiency).
In June 2006, Tesla Motors reported the Roadster's battery-to-wheel efficiency as 110 W·h/km (17.7 kW·h/100 mi) on an unspecified driving cycle (either a constant 60 mph (97 km/h) or SAE J1634 test) and stated a charging efficiency of 86% for an overall plug-to-wheel efficiency of 128 W·h/km (20.5 kW·h/100 mi).
In March 2007, Tesla Motors reported the Roadster's efficiency on the EPA highway cycle as "135 mpg [U.S.] equivalent, per the conversion rate used by the EPA" or 133 W·h/km (21.5 kW·h/100 mi) battery-to-wheel and 155 W·h/km (24.9 kW·h/100 mi) plug-to-wheel.
In August 2007, Tesla Motors' dynamometer testing of a Validation Prototype on the EPA combined cycle yielded a range of 221 mi (356 km) using 149 W·h/km (23.9 kW·h/100 mi) battery-to-wheel and 209 Wh/km (33.6 kW·h/100 mi) plug-to-wheel.
In February 2008, Tesla Motors reported improved plug-to-wheel efficiency after testing a Validation Prototype car at an EPA-certified location. Those tests yielded a range of 220 mi (354 km) and a plug-to-wheel efficiency of 256 mpgge, or 199 W·h/km (32.1 kW·h/100 mi).
In August 2008, Tesla Motors reported on testing with the new, single-speed gearbox and upgraded electronics of Powertrain 1.5 which yielded an EPA range of 244 mi (393 km) and an EPA combined cycle, plug-to-wheel efficiency of 174 W·h/km, 630 kJ/km (28 kW·h/100 mi).
The Roadster's motor efficiency, battery-to-wheel, is 92% on average and 85% at peak power. For comparison, internal combustion engines have a tank-to-wheel efficiency of about 15%.

Petroleum-equivalent efficiency
See also: Electric car: Comparison with internal combustion vehicles (ICEVs)
The Roadster does not actually use gasoline; therefore, petroleum-equivalent efficiency (mpg, l/100 km) cannot be measured directly but instead is calculated using one of several different methods:
A number comparable to the typical Monroney sticker's "pump-to-wheel" fuel efficiency can be calculated based on regulations from the DOE and its energy content for a U.S. gallon of gasoline of 33,705 W·h⁄gal (also called the Lower Heating Value (LHV) of gasoline):

For CAFE regulatory purposes, the DOE's full petroleum-equivalency equation combines the primary energy efficiencies of the USA electric grid and the well-to-pump path with a "fuel content factor" that quantifies the value of conservation, scarcity of fuels, and energy security in the USA. This combination yields a factor of 82,049 W·h⁄gal in the above equation and a regulatory fuel efficiency of 293 mpggeCAFE.
Recharging with electricity from the average USA grid, the factor changes to 12,307 W·h⁄galUS to remove the "fuel content factor" = 1⁄0.15 and the above equation yields a full-cycle energy-equivalency of 44.0 mpgge full-cycle. For full-cycle comparisons, the sticker or "pump-to-wheel" value from a gasoline-fueled vehicle must be multiplied by the fuel's "well-to-pump" efficiency; the DOE regulation specifies a "well-to-pump" efficiency of 83% for gasoline. The Prius' sticker  46 miles per US gallon (5.1 L/100 km; 55 mpg-imp), for example, converts to a full-cycle energy-equivalent of 38.2 mpgfull-cycle.
Recharging with electricity generated by newer, 58% efficiency CCGT power plants, changes the factor to 21,763 W·h⁄gal in the above equation and yields a fuel efficiency of 77.7 mpgge.
Recharging with non-fossil fuel electricity sources such as hydroelectric, solar power, wind or nuclear, the petroleum equivalent efficiency can be even higher as fossil fuel is not directly used in refueling.
Monetary cost offers another way to find an equivalent fuel efficiency. Tesla Motors reports an energy cost of approximately US$0.04/mile if using PG&E's night-time incentive charging, available in only 2 U.S. states during the night. Comparison with a gasoline price of US$3.00/ U.S. gallon, for instance, results in an equivalent of 75 mpgge using E-9 or 100 mpgge using retail pricing.

Reviews

Tesla Roadster reviews can be grouped in two main categories: reviews on cars in serial production (model year 2008–2010) and older reviews of "validation prototypes," typically from 2006–2008, before Tesla began serial production and customer deliveries.
The global online auto review site Autoguide.com tested Tesla's fourth-generation car in October 2010. Autoguide editor Derek Kreindler said "The Tesla Roadster 2.5 S is a massively impressive vehicle, more spacecraft than sports car. Theories like global warming, peak oil and rising oil prices should no longer bring heart palpitations to car fans. The Tesla shows just how good zero-emissions “green” technology can be. Quite frankly, getting into a normal car at the end of the test drive was a major letdown. The whirr of the engine, the shove in the backside and the lithe little roadster that seems to pivot around you is replaced by a grunting, belching, feedback-free driving experience." He continues on that "but for a $100,000 car, it could use some work" complaining of purposfully cheap work.
In the March 2010 print edition of British enthusiast magazine EVO (p. 120), editor Richard Meaden was the first to review the all-new right-hand-drive version of the Roadster. He said the car had "serious, instantaneous muscle." "With so much torque from literally no revs the acceleration punch is wholly alien. Away from traffic lights you'd murder anything, be it a 911 Turbo, GT-R or 599, simply because while they have to mess about with balancing revs and clutch, or fiddle with launch controls and invalid warranties, all you have to do is floor the throttle and wave goodbye."
In December 2009, Wall Street Journal editor Joseph White conducted an extended test-drive and determined that "you can have enormous fun within the legal speed limit as you whoosh around unsuspecting Camry drivers, zapping from 40 to 60 miles per hour in two seconds while the startled victims eat your electric dust." White, a Pulitzer Prize-winning journalist, praised the car's environmental efficiency but said consumer demand reflected not the environmental attributes of the car but its performance. "The Tesla turns the frugal environmentalist aesthetic on its head. Sure, it doesn't burn petroleum, and if plugged into a wind turbine or a nuclear plant, it would be a very low-carbon machine. But anyone who buys one will get the most satisfaction from smoking someone's doors off. The Tesla's message is that "green" technology can appeal to the id, not just the superego."
In December 2009, MotorTrend was the first to independently confirm the Roadster Sport's reported 0 to 60 mph time of 3.7 seconds. (MotorTrend recorded 0 to 60 mph of 3.70 seconds; it recorded a quarter-mile test at 12.6 sec @ 102.6 mph.) Engineering Editor Kim Reynolds called the acceleration "breathtaking" and said the car confirms "Tesla as an actual car company. ...Tesla is the first maker to crack the EV legitimacy barrier in a century." 
In November 2009, Automobile Magazine West Coast editor Jason Cammisa spent a week driving a production Tesla Roadster. Cammisa was immediately impressed with the acceleration, saying the car "explodes off the line, pulling like a small jet plane. ... It's like driving a Lamborghini with a big V-12 revved over 6000 rpm at all times, waiting to pounce—without the noise, vibration, or misdemeanor arrest for disturbing the peace." He also took the car to Infineon Raceway in Sonoma, California, and praised the car for its robustness, saying the Roadster,
"wins the Coolest Car I've Ever Driven award. Why? Despite the flat-out sprints, the drag racing, the donuts, the top-speed runs, and dicing through traffic like there's a jet pack strapped to the trunk, Pacific Gas and Electric—which generated power for the Tesla—released into the atmosphere the same amount of carbon dioxide as would a gasoline-powered car getting 99 mpg. And the Roadster didn't break. It didn't smoke, lock up, freeze, or experience flux-capacitor failure. Over the past ten decades, no company has been able to reinvent the car—not General Motors with the EV1, not Toyota with the Prius. And now, a bunch of dudes from Silicon Valley have created an electric car that really works—as both an environmental fix and a speed fix."
In May 2009, Car and Driver technical editor Aaron Robinson wrote a review based on the first extended test-drive of a production Tesla Roadster. Robinson had the car for nearly a week at his home. He complained of "design anomalies, daily annoyances, absurd ergonomics,and ridiculous economics " and stated he never got to see if the car could go 240 miles on a single charge because of the torturous seating forced him to stop driving the car. He also complained of Tesla increasing the car prices on those who had already made deposits and charging extra for previously free necessary components.
In February 2009, automotive critic Dan Neil of the Los Angeles Times called the production Tesla Roadster "a superb piece of machinery: stiff, well sorted, highly focused, dead-sexy and eerily quick." Neil said he had the car for 24 hours but "caned it like the Taliban caned Gillette salesmen and it never even blinked."
In February 2009, Road and Track tested another production vehicle and conducted the first independently verified metered testing of the Roadster. Engineering editor Dennis Simanitis said the testing confirmed what he called "extravagant claims", that the Roadster had a 4.0 s 0 to 60 mph acceleration and a 200-mile (320 km) range. They said the Roadster felt like "an over-ballasted Lotus Elise", but the weight was well-distributed, so the car remained responsive. "Fit and finish of our Tesla were exemplary", which Road and Track thought fit the target market. Overall, they considered it a "delight" to drive. Testing a pre-production car in early 2008, Road and Track said "The Tesla feels composed and competent at speed with great turn-in and transitioning response", though they recommended against it as a "primary grocery-getter".
In January 2009, automotive critic Warren Brown of the Washington Post called the production Roadster "a head-turner, jaw-dropper. It is sexy as all get-out." He described the feeling behind the wheel as, "Wheeeeeee! Drive a Tesla, even if you have to fly to Tesla's Menlo Park, Calif., headquarters, to get your hands on one for a day. ... If this is the future of the automobile, I want it."
In the autumn of 2008, Top Gear's Jeremy Clarkson reviewed two production Roadsters with the v1.5 transmission and described the driving experience with the exclamations "God almighty!", "Wave goodbye to the world of dial-up, and say hello to the world of broadband motoring!" and "This car is Biblically quick!" when comparing the acceleration versus a Lotus Elise. Clarkson also noted, however, that the handling of the car was not as sharp as that of the Lotus Elise: "through the corners things are less rosy." The Stig recorded a time of 1:27.2 on a moist track, faster than a Nissan 370Z on a dry track but slower than a Porsche 911 C2S also on a damp track, and also slower than the Lotus Exige, Exige S and Evora. The segment also showed the car's batteries running flat after 55 miles (89 km), saying that the recharge would take 16 hours and also that the car then broke down. Tesla Motors' spokesperson responded with statements in blogs and to mainstream news organizations that the cars provided to Top Gear never had less than 20% charge and never experienced brake failure.In addition, neither car provided to Top Gear needed to be pushed off the track at any point. Finally, although Clarkson showed a limp windmill and complained that it would take countless hours to refuel the car using such a source of electricity, the car can be charged from a 240V outlet in as little as 3.5 hours. After numerous blogs and several large news organizations began following the controversy, the BBC issued a statement saying "the tested Tesla was filmed being pushed into the shed in order to show what would happen if the Roadster had run out of charge. Top Gear stands by the findings in this film and is content that it offers a fair representation of the Tesla's performance on the day it was tested," without addressing the other misrepresentations that Tesla highlighted to the media. After several weeks of increasing pressure and inquiries from the BBC, Clarkson wrote a blog for The Times of London, acknowledging that "that the film we had shot was a bit of a mess." In the months that followed Clarkson's acknowledgment, the original episode—including the misstatements—reran on BBC America and elsewhere without any editing, though the BBC is still looking into Top Gear's journalism standards, according to British media reports.
In a review of a Roadster prototype before the cars were in serial production, Motor Trend gave a generally favorable review in March 2008, stating that, it was "undeniably, unbelievably efficient" and would be "profoundly humbling to just about any rumbling Ferrari or Porsche that makes the mistake of pulling up next to a silent, 105 mpg Tesla Roadster at a stoplight."; however, they detected a "nasty drive-train buck" during the test drive of an early Roadster with the older, two-speed transmission.
In a July 8, 2007, review of a prototype Roadster, Jay Leno wrote, "If you like sports cars and you want to be green, this is the only way to go. The Tesla is a car that you can live with, drive and enjoy as a sports car. I had a brief drive in the car and it was quite impressive. This is an electric car that is fun to drive." 
In a November 27, 2006, review of a prototype Roadster in Slate, Paul Boutin wrote, "A week ago, I went for a spin in the fastest, most fun car I've ever ridden in—and that includes the Aston Martin I tried to buy once. I was so excited, in fact, that I decided to take a few days to calm down before writing about it. Well, my waiting period is over, I'm thinking rationally, and I'm still unbelievably stoked about the Tesla." [

Awards

INDEX: Award 2007
BusinessWeek: Best Product Design of 2007, Ecodesign
Forbes: Best Cars 2006: New car that best lived up to the Hype
Time: Best Inventions 2008—Transportation Invention
Time: Best Inventions 2006—Transportation Invention
Popular Mechanics: Breakthrough Awards 2006
Global Green USA: Product/Industrial Design
CarDomain: People's Choice: Most Exciting 2007 Car Launch 
2009 Best Green Exotic, duPont REGISTRY

(source:wikipedia)

Tesla Motors


Tesla Motors Inc.
TypePublic (NASDAQ: TSLA)
IndustryAutomotive
Founded2003
Founder(s)Martin Eberhard
Marc Tarpenning
JB Straubel
Elon Musk
Ian Wright
HeadquartersPalo Alto, California, USA
Key peopleElon Musk (Chairman, CEO, Product Architect)
JB Straubel (Chief Technical Officer)
Franz von Holzhausen (Chief Designer)
ProductsTesla Roadster
Tesla Model S
Net incomedecreaseUS$-55.7 million (2009)
Employees800+ 
Websiteteslamotors.com
Tesla Motors Inc. is a Silicon Valley-based company that designs, manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. It is currently the only automaker building and selling a zero-emission sports car in serial production (as opposed to prototype or evaluation series production).Tesla is also deep into the engineering and production development of a zero-emission premium sedan, the Model S, which will be built in Fremont, California. Tesla also sells its electric powertrain components to other automakers, including Daimler and Toyota.

Overview

Tesla Motors is named after electrical engineer and physicist Nikola Tesla. The Tesla Roadster uses an AC motor descended directly from Tesla's original 1882 design, which he said came to him in a feverish hallucination due to exhaustion when he was working as an engineer and inventor in Austria-Hungary.

The Tesla Roadster, the company's first vehicle, is the first production automobile to use lithium-ion battery cells and the first production EV with a range greater than 200 miles (320 km) per charge. The base model accelerates 0–60 mph (97 km/h) in 3.9 seconds and, according to Tesla Motor's environmental analysis, is twice as energy efficient as the Toyota Prius. As of January 2011, Tesla had delivered more than 1,500 Roadsters in at least 30 countries. Tesla has said that it will produce a total serial production run of 2,400 Roadsters. Tesla began producing right-hand-drive Roadsters in early 2010 for the UK and Ireland markets, then expanded sales to right-hand-drive markets of Australia, Japan, Hong Kong and Singapore.

Tesla is currently developing the Model S, an all-electric family sedan. Tesla unveiled the car March 26, 2009 with an anticipated base price of US$57,400 (or US$49,900[13] after a US federal tax credit). The Model S will have three battery pack options for a range of up to 300 miles (480 km) per charge.As of January 2011, Tesla has taken about 3,500 reservations for the Model S and expects to begin delivering cars to customers in 2012. Tesla currently employs more than 500 people and is aggressively recruiting employees for positions in the headquarters in Palo Alto, California; at its European headquarters in Maidenhead, UK; and at an increasing number of sales facilities throughout North America and Europe. Tesla plans to build the Model S in 2012 in Fremont, California in an assembly plant formerly operated by NUMMI, a now defunct joint venture of Toyota and General Motors. Tesla purchased a stake in the site in May 2010 for US$42 million, and opened the facility in October 2010 as the Tesla Factory.

Corporate strategy

Current corporate headquarters in Palo Alto, California
One of Tesla's stated goals is to increase the number and variety of EVs available to mainstream consumers in three ways: Tesla sells its own vehicles in a growing number of company-owned showrooms and online; it sells patented electric powertrain components to other automakers so that they may get their own EVs to customers sooner; and it serves as a catalyst and positive example to other automakers, demonstrating that there is pent-up consumer demand for vehicles that are both high-performance and efficient. General Motors' then-Vice Chairman Robert Lutz said in 2007 that the Tesla Roadster inspired him to push GM to develop the Chevrolet Volt, a hybrid sedan that aims to reverse years of dwindling market share and massive financial losses for America's largest automaker. In an August 2009 edition of The New Yorker, Lutz was quoted as saying, "All the geniuses here at General Motors kept saying lithium-ion technology is 10 years away, and Toyota agreed with us -- and boom, along comes Tesla. So I said, 'How come some tiny little California startup, run by guys who know nothing about the car business, can do this, and we can't?' That was the crowbar that helped break up the log jam." Tesla founder and CEO Elon Musk won the 2010 Automotive Executive of the Year Innovator Award for hastening the development of electric vehicles throughout the global automotive industry.

The Tesla Roadster has a base price of US$109,000, €84,000 or GB£86,950 (not including numerous tax incentives, credits and waivers). Tesla's goal is to sell EVs to mainstream consumers at more affordable prices—but Tesla purposely aimed its first production vehicle at "early adopters" so that the company could optimize the technology before cascading it down to less expensive vehicles. The company's subsequent car, the Model S sedan, is anticipated to begin production for the 2012 model year with a base price of US$57,400 (or US$49,900 after a US federal tax credit), roughly half that of the Roadster. The company then plans to launch a US$30,000 vehicle, codenamed BlueStar.Tesla also builds electric powertrain components for more affordable cars including the lowest priced car from Daimler, the smart urban commuter car; the lowest priced car to carry the Mercedes badge, the A-Class hatch back; and the lowest priced SUV from Toyota, the RAV4.

Aiming premium products at affluent "thought leaders" is a well known business strategy in Silicon Valley and the global technology industry, where prices for the first versions of cellular phones, laptop computers and flat-screen televisions start high but drop in subsequent product cycles. However, this approach has been relatively rare in the global auto industry, where the prevailing business model has been one of mass production in assembly plants optimized to build hundreds of thousands of vehicles per year with comparatively low sticker prices. According to a blog post by Tesla CEO, Chairman and Product Architect Elon Musk, "New technology in any field takes a few versions to optimize before reaching the mass market and in this case it is competing with 150 years and trillions of dollars spent on gasoline cars."

History and financing

Tesla Motors was incorporated in Delaware on July 1, 2003 by Martin Eberhard and Marc Tarpenning to pursue serial production of AC Propulsion's tzero prototype electric sports car. With a limited amount of personal funding, they rented Tesla's first office in Menlo Park, California and began developing a skeletal business plan to commercialize the electric sports car. They added Ian Wright to the team and in January 2004 started looking for funding to develop a production electric sports car. They arranged with AC Propulsion to borrow their TZero prototype to demonstrate to potential investors the performance possible with an electric car.

Independently, entrepreneur Elon Musk had been developing a business strategy to commercialize electric vehicles on a far broader scale, starting with a premium sports car aimed at "early adopters" and then moving as rapidly as possible into more mainstream vehicles, including sedans and compacts. After his first meeting with Eberhard and Tarpenning, Musk took an active role within the company and oversaw Roadster product design; in fact, Eberhard acknowledged that Musk was the person who insisted from the beginning on a carbon fiber body, and he led design of components ranging from the power electronics module to the headlamps and other styling cues. In addition to his daily operational roles, Musk also became the lead investor, funding the vast majority of the Series A capital investment round of US$7.5 million with personal funds. Musk also became Tesla's Chairman of the Board, recruited JB Straubel to become chief technology officer and greatly expanded Tesla's long-term strategic sales goals to mainstream vehicles to be developed after a sports car.Musk received the Global Green 2006 product design award for his design of the Tesla Roadster, presented by Mikhail Gorbachev, and he received the 2007 Index Design award for his design of the Tesla Roadster.

Musk's Series A round included Compass Technology Partners and SDL Ventures, as well as many private investors. Musk later led Tesla Motors' Series B, US$13 million, investment round which added Valor Equity Partners to the funding team. Musk co-led the third, US$40 million round in May 2006 along with Technology Partners. Tesla's third round included investment from prominent entrepreneurs including Google co-founders Sergey Brin & Larry Page, former eBay President Jeff Skoll, Hyatt heir Nick Pritzker and added the VC firms Draper Fisher Jurvetson, Capricorn Management and The Bay Area Equity Fund managed by JPMorgan Chase. The fourth round in May 2007 added another US$45 million and brought the total investments to over US$105 million through private financing.

In December 2007, Ze'ev Drori became the CEO and President of Tesla Motors. In January 2008, Tesla Motors fired several key personnel who had been involved from the inception after a performance review by the new CEO.According to Musk, Tesla was forced to reduce the company workforce by about 10 percent to lower its burn rate, which was out of control in 2007.

The fifth round in February 2008 added another US$40 million. Musk had contributed US$70 million of his own money to the company by this time. In October 2008, Musk succeeded Ze'ev Drori as CEO. Drori became Vice Chairman. He left the company in December. By January 2009, Tesla had raised US$187 million and delivered 147 cars.

On May 19, 2009, Germany's Daimler AG, maker of Mercedes, acquired an equity stake of less than 10 percent of Tesla for a reported US$50 million. In July 2009, Daimler announced that Abu Dhabi's Aabar Investments bought 40 percent of Daimler's interest in Tesla.

In June 2009 Tesla was approved to receive US$465 million in interest-bearing loans from the United States Department of Energy. The funding, part of an US$8 billion program for advanced vehicle technologies (Advanced Technology Vehicles Manufacturing Loan Program), supports engineering and production of the Model S sedan, as well as the development of powertrain technology that Tesla plans to sell to other automakers. The low-interest loans are not related to the "bailout" funds that GM and Chrysler have received, nor are they related to the 2009 economic stimulus package. The Department of Energy loan program was created in 2007 during the George Bush administration in order to get more fuel-efficient vehicle options to U.S. consumers and to decrease the country's dependence on foreign oil.

The company announced in early August 2009 that it had achieved overall corporate profitability for the month of July 2009. The company said it earned approximately US$1 million on revenue of US$20 million. Profitability arose primarily from improved gross margin on the 2010 Roadster, the second iteration of Tesla’s award-winning sports car. Tesla, which like all automakers records revenue when products are delivered, shipped a record 109 vehicles in July and reported a surge in new Roadster purchases.

In September 2009, Tesla announced an US$82.5 million round to accelerate Tesla's retail expansion in advance of the Model S. Daimler participated in the round to maintain equity ownership from its initial investment. A new investor was Fjord Capital Partners, under the leadership of founders Michael Obermayer (a former senior partner and director of McKinsey & Company, Inc), Arild Nerdrum and Xavier de La Rochefoucauld. Fjord is a specialized European private equity manager investing into the clean energy sector globally. Fjord invests growth capital in renewable and low-carbon companies and projects.

Tesla Motors signed a production contract on 11 July 2005 with Group Lotus to produce "gliders" for Tesla. Tesla Motors originally signed a production contract with Group Lotus good through March 2011, but the two automakers revealed they have extended the deal to keep the electric Roadster in production through December 2011 with a minimum number of 2,400 units, when production is unlikely to continue mostly because of tooling changes orchestrated by one of its suppliers.

On 29 January 2010, Tesla Motors filed Form S-1 with the U.S. Securities and Exchange Commission, as a preliminary prospectus indicating its intention to file an initial public offering underwritten by Goldman Sachs, Morgan Stanley, J. P. Morgan and Deutsche Bank Securities. In a standard S-1 update filed March 26, Tesla added fourth-quarter 2009 data to the initial filing. According to the update, Tesla sold 937 Tesla Roadsters to customers in 18 countries and generated US$126.8 million in revenue as of Dec. 31, 2009. On May 21, 2010, Tesla announced a "strategic partnership" with Toyota, which agreed to purchase US$50 million in Tesla common stock issued in a private placement to close immediately after Tesla's planned IPO.Executives at both companies said that they would cooperate on "the development of electric vehicles, parts, and production system and engineering support."Less than two months later, Toyota and Tesla confirmed that their first platform collaboration would be to build an electric version of the RAV4 EV.

In June 2010, it was reported that Tesla sold a total of US$12.2 million zero emission vehicle credits to other automakers, including Honda, up to March 31, 2010. On June 29, 2010 Tesla Motors launched its initial public offering on NASDAQ under the symbol TSLA. The IPO raised US$226 million for the company. It was the first American car maker to go public since the Ford Motor Company had its IPO in 1956.

Models

Tesla Roadster
Main article: Tesla Roadster


Tesla began producing right-hand drive Roadsters in January 2010 and sells them in the UK, Australia and parts of Asia.

The single-speed Tesla Roadster's interior comes with a push-button gear selector in the center console.
Tesla Motors' first production vehicle, the Tesla Roadster, is an all-electric sports car. Tesla announced in January 2011 that it had delivered more than 1500 Roadsters in at least 30 countries. The car has a range of 245 miles (394 km) per charge on average according to testing done by Tesla. On Oct. 27, 2009, the Roadster driven by Simon Hackett drove the entire 313-mile (504 km) segment of Australia's annual Global Green Challenge on a single charge, at an average speed of 25mph. The Tesla Roadster can accelerate from zero to 60 mph (97 km/h) in under four seconds and has a top speed of 125 mph (201 km/h).

The base price of the car is US$109,000, €84,000 or GB£87,945. The cost of powering the Roadster is estimated at US$0.02 per mile, compared with roughly US$0.25 per mile for a comparable sports car.

Prototypes were introduced to the public in July 2006, and the Tesla Roadster was featured on the cover of Time in December 2006 as the recipient of the magazine's "Best Inventions 2006—Transportation Invention" award. The first "Signature One Hundred" set of fully equipped Roadsters sold out in less than three weeks,the second hundred sold out by October 2007, and general production began on March 17, 2008.

Since February 2008, when production first began, two new models have been introduced, one in July 2009, and another in July 2010. Both new models feature various upgrades.In January 2010, Tesla began producing its first right-hand-drive Roadsters for the UK and Ireland, then began selling them in mid-2010 in Japan, Singapore, Hong Kong and Australia.

Tesla Roadster Sport
Main article: Tesla Roadster
Tesla Roadster Sport 2.5, the company's fourth-generation Roadster.
Tesla began taking orders in January 2009 for the Roadster Sport, a higher performance sports car based on the Roadster.

Tesla says the Roadster Sport accelerates from 0–60 mph (97 km/h) in 3.7 seconds, compared with 3.9 seconds for the standard Roadster.The Roadster Sport price starts at US$128,500 in the United States and €112,000 (excluding VAT) in Europe. Deliveries began in July 2009. The Roadster Sport is the first derivative of Tesla’s proprietary, patented powertrain.

The Sport has been acclaimed by Engineering Editor Kim Reynolds of MotorTrend, whose magazine recorded a 0-60mph of 3.70 seconds and a quarter-mile test at 12.6 sec @ 102.6mph. Reynolds called the acceleration "breathtaking" and said that the car's sales confirm "Tesla as an actual car company. ...Tesla is the first maker to crack the EV legitimacy barrier in a century."

In the March 2010 print edition of British enthusiast magazine EVO (p. 120), editor Richard Meaden was the first to review the new right-hand-drive version of the Roadster Sport. He said the car had "serious, instantaneous muscle." "With so much torque from literally no revs the acceleration punch is wholly alien. Away from traffic lights you'd murder anything, be it a 911 Turbo, GT-R or 599, simply because while they have to mess about with balancing revs and clutch, or fiddle with launch controls and invalid warranties, all you have to do is floor the throttle and wave goodbye."

Model S
Main article: Tesla Model S


Tesla Model S sedan, which the company expects to begin producing in 2012 with an anticipated US base price of US$57,400.

The Model S features a 17-inch, customizable touchscreen with wireless Internet access and remote-programming abilities.
Tesla has built a driving prototype and is working on production engineering of the Model S sedan, originally code-named "Whitestar," which the company plans to begin delivering to customers in 2012. Tesla plans to build an assembly plant in California to build the Model S. As of March 2010, Tesla has already taken about 2,000 reservations for the Model S in North America and Europe.

The Model S is designed as an alternative to cars such as the BMW 5 Series, the Audi A6, and the Mercedes-Benz E-Class, with an anticipated base price of US$57,400. Tesla plans to sell the car worldwide and will introduce regional pricing closer to the beginning of deliveries in 2012. Tesla is planning on having three options for battery packs, allowing customers to select from 160 mi (260 km), 230 mi (370 km) or 300 mi (480 km) per charge before it must be recharged.

On March 26, 2009, Tesla unveiled the Model S design to the public by introducing a concept version of the car in the Tesla Design Studio in Hawthorne, Calif. This car included a touch-screen dashboard with wireless Internet access and remote-programming abilities. It seats five adults (plus two children in rear-facing child seats) and has a 0–60 mph (97 km/h) time of 5.5 seconds.

Mercedes A-Class

Tesla and Daimler have confirmed that Tesla is building electric powertrain components for an electric version of the Mercedes A-Class, the luxury brand's most affordable car. The electric version of the popular hatchback (expected to be called the A-Class E-Cell) is expected to be delivered to customers starting in early 2011 and have a range of 124 miles (200 km), with 214 foot pounds (290N·m) of torque. The 40 kW battery pack will contain approximately 4,000 individual lithium-ion cells.Daimler is not expected to sell the electric version outside of Europe.

Daimler is expected to unveil the production version of the A-Class E-Cell in September 2010 at the Paris Motor Show. Only 500 cars will be built for trial purposes in Europe next year.

Daimler Smart
Main article: Smart electric drive

In late 2007, Tesla began working with Germany's Daimler AG on powertrain components for an electric version of the German company's Smart two-seater city car. Tesla is producing the battery packs and chargers for an initial 1,000-unit fleet of EV Smarts. Daimler has not released details about the vehicle's pricing or timing. The two companies announced that they were working together on the Smart in January 2009.

Toyota RAV4 EV crossover SUV

Tesla Motors and Toyota announced in July 2010 that the two companies have signed an agreement to initiate the development of a second generation of the compact Toyota RAV4 EV. Toyota plans to introduce the model into the market by 2012.

A second generation RAV4 EV demonstrator was unveiled at the 2010 Los Angeles Auto Show. Toyota is building 35 of these converted RAV4s for a demonstration and evaluation program that will run through 2011. The lithium metal-oxide battery and other powertrain components are supplied by Tesla Motors.

Minivan, crossover, utility fleet van, cabriolet

Tesla Motors also announced in June 2009, along with their loans from the DOE, that they plan to build electric family-sized minivans, electric SUV crossovers, and electric fleet vans for municipal governments. The utility van and cabriolet are expected to be based on the Tesla Model S platform, along with the Tesla Model X crossover SUV.

The company is supplying battery packs for Freightliner Trucks's Custom Chassis Electric Van.

Facilities

Tesla Motors' headquarters are located in Palo Alto, California, where much of the development of the Tesla Roadster occurred.

United States

Tesla was founded in San Carlos, California, a city in the region known as Silicon Valley. Tesla opened its first retail store in West Los Angeles, Calif., in April 2008. The company opened its second retail store in Menlo Park, Calif., in July 2008.The company opened a display showroom in New York City's Chelsea Art District in July 2009.[90] It also opened a store in Seattle in July 2009. Tesla subsequently opened stores in Washington, DC; New York City; Chicago; Dania Beach, Florida; Boulder, Colo.; and Orange County, California

Tesla announced in August 2009 that it planned to move its corporate headquarters and build a powertrain development facility at 3500 Deer Creek Road, in the Stanford Research Park in Palo Alto, Calif. Tesla said it would finance the project in part through US$100 million of the federal low-interest loans. The facility, a 369,000-square-foot (34,300 m2) facility on a 23-acre (93,000 m2) parcel previously occupied by Agilent Technologies. Tesla completed the headquarters move in February 2010. The powertrain facility will produce electric vehicle components for Tesla and for other automakers, including Germany's Daimler, which is using Tesla's battery packs and chargers for an upcoming electric version of its Smart city car. About 350 employees are expected to be based at the Stanford site initially, potentially increasing to 650. Stanford Research Park is also home to Facebook, Hewlett Packard, Xerox PARC and other Silicon Valley companies.

Tesla Factory

Using US$365 million in federal low-interest loans, Tesla had planned to build a Model S assembly plant in California with a fully ramped-up annual output of 20,000 sedans. Tesla did not announce a specific location, though unconfirmed media reports had focused on Southern California. In mid 2009, many speculative media reports suggested that Tesla could occupy the NUMMI assembly plant in Fremont, Calif., which General Motors and Toyota had signaled they planned to vacate.Tesla stated it would develop a brownfield site on existing industrial property—a preference of the federal government in approving candidates for interest-bearing loans from the Advanced Technology Vehicle Manufacturing Program.

On 20 May 2010, Tesla announced that it would partner with Toyota to produce the Model S at the former NUMMI plant. The facility opened on October 27, 2010 as the Tesla Factory.

Europe

Tesla's European headquarters are in Maidenhead, UK. The Roadster's chassis is currently being assembled by the contract manufacturing division of Lotus Cars in Hethel, England. The Roadster has a unique chassis, with the car being longer and wider and having lower door sills than the Lotus Elise. The two cars have a parts overlap of less than 6 percent.

In June 2009, Tesla opened its first store in Europe—a showroom in central London's Knightsbridge district. In September 2009, Tesla opened its first store in continental Europe—a showroom in downtown Munich. Tesla opened a store in Monaco in November 2009 with a ribbon-cutting ceremony by CEO Elon Musk and car enthusiast Prince Albert II. Tesla opened stores in Zurich, Copenhagen and Paris in mid 2010. Tesla opened a showroom in Milan's fashion district in December 2010.In addition to these regional stores and service centers, Tesla has sales representatives in the Netherlands, Oslo, Vienna, Hamburg and Madrid.

Regional sales and service centers
Tesla opened its showroom in Munich, Germany, in September 2009.
Tesla operates its own company-owned stores. Tesla showrooms include free Wi-Fi, beverages and snacks, coffee bars and couches. Prospective customers can test-drive cars with a salesperson. The company's executives say they model showrooms after retailers such as Apple and Starbucks. In July 2010, Tesla hired former Apple and Gap Executive George Blankenship as Vice President of Design and Store Development to build Tesla's retail strategy and network of retail locations worldwide.

Tesla recommends that customers bring in their car for inspection and firmware updates every year or every 12,000 miles (19,000 km). Tesla operates mobile service squads for customers who do not live near the regional sales and service centers. There is minimal maintenance required of an electric vehicle. Because there is no internal combustion engine, there are no routine oil changes. Transmission, brake, and cooling system fluid changes will be required roughly every five to seven years or as needed. Because there are no dripping fluids, Tesla is the only automaker to offer "house calls" in which mobile service technicians perform routine software upgrades or annual inspections.

Partners

Tesla builds and sells its own cars, but unlike many traditional manufacturers it also operates as an original equipment manufacturer, or OEM, manufacturing electric vehicle powertrain components that other automakers may purchase and retail under their own brand names. Tesla has confirmed partnerships with two other automakers, Daimler and Toyota. Tesla also works closely with Panasonic as a strategic partner in battery cell research and development. The company is supplying battery packs for Freightliner Trucks's Custom Chassis Electric Van.

Daimler

Starting in late 2007, Daimler and Tesla Motors began working closely to integrate Tesla’s lithium-ion battery packs and charging electronics into the first 1,000 units of Daimler’s electric smart car. The two companies are expected to collaborate further, including working together on the Tesla Model S sedan. The collaboration is not expected to result in co-branded cars or the sale of Mercedes vehicles in Tesla showrooms, or vice-versa.

On May 19, 2009, Germany's Daimler AG, maker of Mercedes, acquired an equity stake of less than 10 percent in Tesla for a reported US$50 million.As part of the collaboration, Prof. Herbert Kohler, Vice President E-Drive and Future Mobility at Daimler AG, took a seat on Tesla’s board of directors.

On July 13, 2009, Daimler AG sold 40 percent of their May acquisition to Aabar Investments PJSC. Aabar is an investment company controlled by the International Petroleum Investment Company (IPIC), which is wholly owned by the Government of the Emirate of Abu Dhabi. (In March 2009, Aabar purchased a 9 percent stake in Daimler for 1,95 billion EUR.)

Toyota

On May 20, 2010, Tesla and Toyota announced a partnership to work on electric vehicle development, which included Toyota's US$50 million future conditional investmentin Tesla and Tesla's US$42 million purchase of a portion of the former NUMMI factory.Musk said the Model S sedan will be built at the plant, which is about 20 miles (32 km) east of the company's headquarters in Palo Alto, California. Tesla and Toyota also said that they intend to cooperate on the development of electric vehicles, parts, and production system and engineering support. It was announced that an electric version of the Toyota RAV4 would be mass produced in 2012.

Panasonic
Panasonic Energy Company President Naoto Noguchi presented Tesla CTO JB Straubel with the first production Lithium-ion cells manufactured at Panasonic's facility in Suminoe, Japan.

On January 7, 2010, Tesla and battery cell maker Panasonic announced that they would together develop nickel-based lithium-ion battery cells for electric vehicles. Naoto Noguchi, President of Panasonic’s Energy Company, said the Japanese firm’s cells will be used for Tesla’s “current and next-generation EV battery pack.”The partnership was part of Panasonic's US$1 billion investment over three years in facilities for lithium-ion cell research, development and production. Tesla disclosed that the new cell resulting from its collaboration with Panasonic will allow Tesla to continue using cells from multiple suppliers.

In April 2010, Panasonic Energy Company President Naoto Noguchi presented Tesla Chief Technology Officer JB Straubel with the first production Lithium-ion cells manufactured at the new facility in Suminoe, Japan. The Suminoe factory will start producing 3.1Ah battery cells, the highest energy density cells available in the market. The facility will produce more than 300 million cells per year.

On 5 November 2010, Panasonic invested US$30 million for multi-year collaboration on the development of next generation battery cells designed specifically for electric vehicles.

Suppliers

Like virtually all production cars, the Tesla Roadster uses parts from around the world. Tesla's powertrain, which is proprietary, is designed and built in California. Tesla Motors maintains relationships with dozens of suppliers for other parts of the car, including Tesla's carbon fiber body panels which are made in France by Sotira. The panels are sent to England, where Tesla contracts with Lotus to build a unique chassis in Hethel, U.K. The cars are then sent to Menlo Park, California, where workers install all of the proprietary intellectual property of the car. The battery pack is assembled in Palo Alto, California, using battery cells from Japan. The single-speed gearbox is built by Michigan, USA-based supplier BorgWarner.

When the company began in 2003, Tesla licensed AC Propulsion's Reductive Charging patent, which integrates the charging electronics into the inverter in a way that reduces mass and complexity. Shortly after the company's founding, Tesla Motors developed a powertrain well beyond what the company initially licensed from AC Propulsion. The company no longer employs any of AC Propulsion's original intellectual property.

Lawsuits

On April 14, 2008, Tesla Motors filed a lawsuit against Fisker Automotive, alleging that Henrik Fisker "stole design ideas and confidential information related to the design of hybrid and electric cars" and was using that information to develop the Fisker Karma, which was announced at the North American International Auto Show in January, 2008. Tesla had hired Fisker Coachbuild to design the WhiteStar sedan but decided against the design as it was considered "substandard" by Tesla chairman Elon Musk.On November 3, 2008, Fisker Automotive Inc. issued a press release indicating that an arbitrator has issued an interim award finding in favor of Fisker Automotive, Inc. and against Tesla Motors Inc. on all claims.Tesla said the ruling was binding and would not pursue the case. Also in March 2008, Magna International filed a lawsuit against Tesla claiming that it was never paid for services rendered. Tesla hired Magna to help design a 2-speed transmission for its Roadster. The Magna-designed transmission is not in use for the current model.

The founding of the company and who can rightly be called "founder" was the subject of a lawsuit filed in May 2009 and later dropped after an out of court settlement.On May 26, 2009, Eberhard filed suit in San Mateo County, California against Tesla and Elon Musk (Chairman and CEO of Tesla) for slander, libel and breach of contract.Musk wrote a lengthy blog post that included original source documents, including e-mails between senior executives and other artifacts demonstrating that Eberhard was unanimously fired by Tesla's full board of directors. On July 29, 2009, a judge in San Mateo County, Calif., Superior Court struck down a claim by former CEO Eberhard, who asked to be declared one of only two founders of the company. Tesla said in a statement that the ruling is "consistent with Tesla’s belief in a team of founders, including the company’s current CEO and Product Architect Elon Musk, and Chief Technology Officer JB Straubel, who were both fundamental to the creation of Tesla from inception." In early August, Eberhard withdrew the case, and the parties reached a final settlement September 21. Some provisions are confidential, but the agreement includes a provision that the parties will consider Martin Eberhard, Elon Musk, JB Straubel, Marc Tarpenning, and Ian Wright to be the five co-founders. Eberhard also issued a statement about Musk's foundational role in the company: "As a co-founder of the company, Elon's contributions to Tesla have been extraordinary."
 Recall

In May 2009, Tesla issued a safety recall for 345 Roadsters manufactured before April 22, 2009. Tesla sent technicians to customers' homes to tighten the rear, inner hub flange bolts. Using common verbiage from the National Highway Traffic and Safety Administration, Tesla told customers that without this adjustment, the driver could lose control of the car. The problem originated at the Lotus assembly line, where the Roadster glider is built. Lotus also recalled some Lotus Elise and Exige vehicles for the same reason. Tesla reminded customers that millions of cars are recalled every year.

On Oct. 1, 2010, Tesla issued a second product safety recall in the USA affecting 439 Roadsters. The recall involved the 12v low voltage auxiliary cable from a redundant back up system (which in the unlikely event of the primary 12v power failing or dropping below a minimum threshold level, provides power to various systems; including the headlamps, tail lights, airbags, turn signals and hazard light.) Tesla decided to initiate a recall after an incident where the low voltage auxiliary cable in a vehicle chafed against the edge of a carbon fiber panel in the vehicle causing a short, smoke and a possible fire behind the right front headlamp of the vehicle. This issue was limited to the 12V low voltage auxiliary cable and did not involve the main battery pack or main power system.

Board of directors

* Elon Musk -- Chairman of the board of directors, CEO and Product Architect of Tesla; former President of Paypal, founder, CEO and CTO of SpaceX; Chairman of the board, SolarCity
* H.E. Ahmed Saif Al Darmaki—Planning & Development Director of Abu Dhabi Water and Electricity Authority
* Brad W. Buss—Chief Financial Officer, Corporate Secretary and Executive Vice President of Finance and Administration at Cypress Semiconductor Corp.
* Ira Ehrenpreis - General Partner, Technology Partners
* Antonio J. Gracias - CEO and Chairman of the Investment Committee at Valor Equity Partners
* Steve Jurvetson—Managing Director, Draper Fisher Jurvetson.
* Herbert Kohler - Vice President E-Drive and Future Mobility at Daimler
* Kimbal Musk - CEO of Medium, Inc., Elon Musk's brother
* Larry W. Sonsini - Outside counsel and non-directing board member of Tesla; Chairman, Wilson Sonsini Goodrich & Rosati

(source:wikipedia)